Privacy policy
Privacy Policy
Last updated: August 2, 2026
This Privacy Policy explains how Asianstan collects, uses, stores, and protects your personal data when you use our website and the services we provide.
Asianstan is a French online store specializing in the sale of official Korean culture-related products, including K-pop albums, official merchandise, accessories, stationery, and products from our Korean partner brand Sigorlife.
The store is operated by Asianstan and hosted on the Shopify platform.
Asianstan places great importance on protecting the privacy of its customers and is committed to processing personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR), the amended French Data Protection Act, and all applicable French and European data protection laws.
By using this website, you acknowledge that you have read this Privacy Policy.
1. Data Controller
The controller responsible for processing the personal data collected through this website is Asianstan.
The full contact details of the data controller are available in the website's Legal Notice.
If you have any questions regarding your personal data or wish to exercise your rights, you may contact us at:
The website is hosted and operated on the Shopify platform, which provides the technical infrastructure required to run the online store. Depending on the processing activity concerned, Shopify acts either as a data processor or as a data controller in accordance with its own Privacy Policy.
Products sold under our partner brand Sigorlife do not involve any access to your personal data by Sigorlife unless such access is strictly necessary for the performance of your order, required by law, or carried out with your prior consent.
2. Personal Data We Collect
When you use our website and services, Asianstan may collect the following categories of personal data:
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Identity information: first name and last name.
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Contact details: postal address, shipping address, billing address, email address, and phone number.
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Order information: products viewed, shopping cart contents, orders, pre-orders, returns, refunds, purchase history, and customer service communications.
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Payment information: payments are processed by secure payment providers. Asianstan never stores complete credit or debit card numbers.
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Browsing and technical information: IP address, browser type, device used, operating system, pages visited, date and duration of visits, cookies, and similar technologies.
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Customer account information: username, encrypted password, saved preferences, and account settings when you create an account.
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Communications: information you provide when contacting customer support, submitting a review, or using a contact form.
These data are collected:
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directly from you when you create an account, place an order, submit an inquiry, or otherwise interact with the website;
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automatically during your browsing through cookies and similar technologies;
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through our technical service providers where necessary for operating the online store, processing payments, shipping orders, or preventing fraud.
Asianstan collects only the personal data that are strictly necessary for the purposes described in this Privacy Policy, in accordance with the data minimization principle established by the General Data Protection Regulation (GDPR).
3. Purposes and Legal Bases for Processing
Asianstan processes your personal data solely in connection with the operation of the online store and for the following purposes:
| Purpose of Processing | Legal Basis |
|---|---|
| Order management, pre-orders, payment processing, shipping, returns, and after-sales service | Performance of a contract |
| Creation and management of customer accounts | Performance of a contract |
| Responding to inquiries and providing customer support | Legitimate interest or the performance of pre-contractual measures, depending on your request |
| Accounting, tax, and legal compliance | Legal obligation |
| Fraud prevention, payment security, and website protection | Legitimate interest and legal obligations |
| Website improvement, statistical analysis, and audience measurement | Legitimate interest or consent where required |
| Sending newsletters, promotional offers, or marketing communications | Consent or legitimate interest where permitted by applicable law |
| Compliance with legal, regulatory, or governmental requirements | Legal obligation |
Asianstan processes only the personal data strictly necessary to achieve these purposes.
No decisions producing legal effects concerning you are made solely on the basis of automated processing.
Your personal data are never sold or transferred to third parties for commercial purposes.
Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of any processing carried out before its withdrawal.
4. Recipients of Personal Data
Personal data collected by Asianstan are accessible only to authorized persons and service providers whose involvement is necessary for operating the online store and providing the requested services.
Depending on operational requirements, your personal data may be shared with the following categories of recipients:
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Shopify, which provides the hosting and technical operation of the online store;
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Payment service providers responsible for securely processing transactions;
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Shipping carriers and logistics providers responsible for preparing, shipping, tracking, and delivering orders;
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IT service providers responsible for hosting, maintenance, security, or technical support of the website;
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Communication service providers (newsletters, transactional emails, and customer support) where their services are required;
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Administrative or judicial authorities, or any legally authorized public body, only where disclosure is required by law.
These recipients receive only the personal data strictly necessary to perform their duties and are contractually required to comply with confidentiality obligations and applicable data protection laws.
Asianstan never sells, rents, or commercially exploits its customers' personal data.
Products sold under our partner brand Sigorlife do not involve any sharing of your personal data with Sigorlife unless such sharing is strictly necessary to perform a service requested by the customer, required by law, or carried out with your prior consent.
5. Data Retention Periods
Asianstan retains personal data only for as long as necessary to fulfill the purposes for which they were collected and in accordance with applicable legal requirements.
The main retention periods are as follows:
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Order-related data are retained for the period necessary to fulfill the order and are then archived for the periods required under applicable accounting, tax, and legal obligations.
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Customer account data are retained for as long as the account remains active. They may be deleted at the customer's request, subject to any legal retention obligations.
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Customer support requests are retained for the time necessary to process the request and manage the customer relationship.
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Data used for newsletters or marketing communications are retained until the user withdraws consent or unsubscribes.
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Technical data, including browsing data and cookies, are retained in accordance with applicable regulations and the visitor's consent preferences.
At the end of the applicable retention periods, personal data are deleted, anonymized, or archived where permitted or required by law.
6. Cookies and Similar Technologies
The Asianstan website uses cookies and similar technologies to ensure the proper functioning of the website, improve your browsing experience, measure website traffic, and, where applicable, provide content or communications tailored to your preferences.
The cookies used may allow us to:
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ensure the technical operation and security of the website;
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remember your preferences and shopping cart;
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analyze website traffic and performance;
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continuously improve our services;
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send marketing communications or display personalized content, where you have given your consent.
When you first visit our website, a cookie banner allows you to accept, reject, or customize the use of non-essential cookies in accordance with applicable laws.
You may change your cookie preferences at any time using the cookie management tool available on the website or by adjusting your browser settings. However, refusing certain cookies may affect the functionality of some features of the online store.
For more information about the cookies used by Shopify, please refer to Shopify's Privacy Policy.
7. Your Rights
In accordance with applicable data protection legislation, you have the following rights regarding your personal data:
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Right of access: to obtain confirmation as to whether your personal data are being processed and to receive a copy of such data.
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Right to rectification: to request the correction of inaccurate or incomplete personal data.
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Right to erasure: to request the deletion of your personal data where the legal conditions are met.
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Right to restriction of processing: to request the temporary restriction of certain processing activities in the cases provided by law.
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Right to data portability: to receive the personal data you have provided in a structured, commonly used, and machine-readable format where this right applies.
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Right to object: to object to the processing of your personal data for legitimate reasons or where permitted by applicable law.
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Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before its withdrawal.
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Right to provide instructions regarding your personal data after your death, in accordance with French law.
To exercise any of these rights or obtain further information regarding the processing of your personal data, please contact us at:
To protect the confidentiality of your personal data, Asianstan may request proof of identity before responding to your request where necessary.
If you believe that your rights have not been respected or that the processing of your personal data does not comply with applicable regulations, you have the right to lodge a complaint with the competent supervisory authority, including the French Data Protection Authority (CNIL).
8. Personal Data Security
Asianstan implements appropriate technical and organizational measures to ensure the security, confidentiality, and integrity of personal data and to prevent unauthorized access, loss, alteration, or disclosure.
These measures are adapted to the nature of the personal data processed and the risks associated with such processing.
However, no method of transmitting or storing data can guarantee absolute security.
In the event of a personal data breach likely to result in a risk to the rights and freedoms of individuals, Asianstan will comply with all applicable legal requirements, including notification obligations where required.
9. Transfers of Personal Data Outside the European Union
When using certain services or providers, particularly Shopify, some personal data may be transferred to or processed outside the European Union.
Where such transfers occur, Asianstan ensures that they are subject to appropriate safeguards in accordance with the General Data Protection Regulation (GDPR), including the use of Standard Contractual Clauses approved by the European Commission or any other legally recognized transfer mechanism.
For more information about these safeguards, you may contact us at:
10. Changes to This Privacy Policy
This Privacy Policy may be updated at any time to reflect changes in legislation, regulations, technology, or the services provided by Asianstan.
The version published on this website at the time of your visit is the version currently in force.
The date of the latest update appears at the beginning of this Privacy Policy.
If any significant changes affect your rights or the way your personal data are processed, Asianstan will inform you by appropriate means where required by applicable law.
11. Contact
If you have any questions regarding this Privacy Policy or the processing of your personal data, or if you wish to exercise your rights, you may contact Asianstan:
By email: contact@asianstan.com
The full contact details of the website publisher are available in the Legal Notice.
For more information regarding the use of this website, orders, returns, or shipping, please refer to the other legal documents, the Legal Notice, and the policies available on our website.